“We started meeting with all of the Korean entertainment groups. “I started taking trips to Korea,” Tantula said. Jaira (Burns) was brought on pretty early, too.”įor the other two, the Riot team turned to South Korea and its massive K-Pop scene. “We had been talking to Madison (Beer) for a year about other projects,” Tantula said. Over the following months, the team locked in the voices for the song and characters. “All of these things have to kind of brood together.” Is the artist a good fit and are we a good fit? “Not only that element, but you’re now taking that creative person and attaching the performance to the real world. “We wanted to find artists with the right voices and attitudes to fit the song,” he said. Once the song was written, the team had to figure out which real-world artists should give voice to it, and ultimately, the characters in the music video. “The time it took us to make a seven to eight-track EP for them was how long it took us to develop this one song,” he said. The fictional metal band also became a chart-topper, but it wasn’t as hard to build as K/DA, Tantula said. “You look at pop songs and think it’s the simplest type of music, but trying to tap the formula of what makes a good song is very difficult.” “Doing a good pop song is incredibly complex,” Tantula said. Of the work that had to be done, the most important and difficult was creating that song. There was the gamer side of things - all of the game content - the experience in the world, then we have the song, the music video, the live performance for the world championship event, and a lot of regional activations with various community groups and content creators.” “This was by far the most involved and complex project,” Tantula said. The concept faced a number of daunting challenges and required every facet of Riot Game’s vast company to come together. “Now, after years of working on community projects, we finally sort of rallied together around this idea.” “But we didn’t have the chops to do that,” Tantula said. “We built a lot of extra cool content around music videos,” Tantula said, adding that the team came up with a lot of ideas as well, including the notion of creating a sort of “League of Legends” version of Gorillaz - where the Gorillaz is a virtual band created by the pairing of musician Damon Albarn and artist Jamie Hewlett, this dream project would be a band of characters with music provided by musicians pulled together by Riot. It was five years ago that Riot Games starting spinning out musical special projects. The initial pitch for the idea came together a bit more than a year ago, but Viranda Tantula, the creative lead on the project, said an idea like it had been brewing for about five years. “For us, it was about building this whole experience.” “This was the most involved music project we’ve ever done,” Toa Dunn, head of Riot’s music group told Variety.
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